Robert “BOB” Betts, BA(hons) MSET,QTLS
ELITE ACADEMY was founded in 2010 by Bob Betts, a respected member of the security industry and qualified teacher. Bob was part of the original focus team for the SIA qualification’s framework in 2004 having been active in the industry since the mid 1990’s. Writing one of the first Physical Intervention programmes approved for the Security Industry, Bob established ELITE's current position as one of the leading providers of Physical Intervention and control and restraint,working with over 500 companies both in the UK and worldwide. Bob has provided expert witness consultancy, advice and guidance to schools and hospitals and is well known for his informative and entertaining keynote speeches at security conferences.
John Allton Jones , Chairman
John Allton Jones is Elites's Chairman. an entrepreneur and leading business development specialist he brings an impressive portfolio of success and a wealth of experience in business growth, with a vision to build on Elite's passion and unique teaching and training capability. He has been instrumental in revolutionising the administration processes, making the booking process with Elite efficient and seamless. He has also developed our Ambassador programme, both in the UK and overseas.
Debbie Smyth, Office Manager
Debbie first came to Elite Academy as a student on a PMVA course, and then joined us in 2018 as Elite's office manager. She worked for over a decade in the Health and Social Care sector, as a learning disabilities & mental health support worker, team leader, staff scheduler and qualified trainer. She is responsible for the daily running of the office, accounting, student welfare, course management and certification processing, and will be your first point of contact. She also makes a mean cup of tea!
Mike Keenan, Trainer
Mike joined Elite in 2019 after completing the Elite Security Instructors course. He has worked in the night-time economy and events for 15 years and brings a wealth of experience and knowledge to the training team. He is a well respected security professional within the Eastern region.
Adam Harvey, Accountant
Adam started working for Elite in 2021 as an apprentice accountant and our in-house 'IT whiz'. He works alongside Debbie to deal with all things numbers. He's hoping to become a fully qualified Chartered Accountant.